Borovere Care Home in Alton has launched Keys To Open Minds – a campaign to dispel common myths about life in care homes.

Staff and residents at Borovere are placing keys on landmarks and in public areas around the town and sharing them with businesses.

The wooden keys carry tags with messages that spell out common myths around care homes, and challenge them with facts.

Shona King, director of business development at Greensleeves Care, the not-for-profit group which runs the home, said: “The main aim is to prompt better conversations, reduce stigma around care homes and encourage people to reconsider their preconceptions.”