The Hogs Back Brewery has been given an extra 30th birthday present with the news its flagship ale Tongham TEA has won a prestigious drinks industry design award.
The distinctive new pack design and branding for Tongham TEA, launched earlier this year, won the silver medal for best design and packaging in the International Beer Challenge (IBC), which recognises global beer excellence.
Tongham TEA’s new look celebrates Hogs Back’s place in the Tongham community. It has a traditional graphic style, with an illustration of the familiar Hog mascot in front of the brewery, farm buildings and fields, and includes the ‘Farm Brewery’ statement on bottle labels.
The IBC judges said the new look is a “beautiful, perfect design” which is “well-considered” and “lifted the brand”.
They also admired the “great green accents” in the branding, as well as the way Hogs Back uses the packaging to tell the brewery story and focus on the ingredients which give Tongham TEA its character, including Fuggles hops grown in the brewery’s hop garden yards from the brewhouse.
Hogs Back managing director Rupert Thompson said: “The relaunch of Tongham TEA helped to kick off our 30th birthday celebrations this year, so as we approach the end of our anniversary year, we’re delighted to have won this IBC award.
“To win a silver medal in an award entered by brewers from around the world is a great achievement.”