A parking survey for plans to build 156 houses in Holybourne was carried out on a single day when none of the village’s major venues was hosting an event, an objector has claimed.

Developer Redbrown wants to build behind 136-150 London Road. Revised proposals for the scheme include a 20mph limit and 62 marked parking spaces – up from 37 in the original plans – plus 10 more in a car park for parents with children at Andrews’ Endowed School.

Responding to the revised scheme, Hampshire County Council said: “The applicant has undertaken a further review of the current parking demand. The result of the parking surveys indicated a maximum demand of 79 parking spaces, which occurred at 3.30pm, while the parking demand at 11pm was only 47.”

But a Downs View resident said more surveys were needed to establish peak parking demand in the village.

He said: “Paul Basham Associates undertook the parking survey on behalf of Redbrown on a single day, Wednesday, January 14, 2026.

“On that day there was no cricket at the cricket ground, performance at the Holybourne Theatre, service at the Kingdom Hall, event at the Village Hall, or wedding or funeral at the Church of the Holy Rood. Under Redbrown’s parking plan there would be no parking for people attending any of the above.”

Holybourne Alton town councillor Don Hammond added: “The Redbrown proposals are all about making London Road work for traffic to and from their proposed development, not about making improvements to benefit the village.

“It seems that they are treating the residents of Holybourne with contempt and completely disregarding their needs.

“The proposals would result in unacceptable urbanisation of London Road and a reduction in the amount of parking available to residents, many of whom live in properties with no off-road parking.

“The proposed changes to parking would have a negative impact on the village shop, pub and school.”

Cllr Emily Young, the Hampshire county councillor for Alton Town, said: “London Road is already under pressure, particularly around school drop-off and pick-up times at Treloar’s and Andrews’ Endowed, while many residents in historic properties adjoining the road have no driveways and depend on on-street parking.

“There is also an important accessibility issue. Many Treloar’s students are disabled, including wheelchair users, and may need to be dropped off or picked up close to the school.

“Hampshire County Council’s efforts to work with the developer to encourage walking and cycling are well intentioned, but we have to be realistic about how people live their lives.

“Many families travel to Holybourne's schools from elsewhere, often as part of a longer journey to work or other schools, while the development itself would generate additional traffic.

“The residents I have spoken to are not opposed to new housing. The issue is whether this particular site can accommodate development safely and sustainably without fundamentally changing the character of Holybourne. For me, this is simply the wrong development in the wrong place.”

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